Director, Digital Experience

Aaron is a user experience designer with over 20 years of experience creating digital products across healthcare, public health, and enterprise software. His public-health work shares lineage with Change Craft's: at Rescue Agency he led digital design for the FDA's youth tobacco-prevention campaigns, Fresh Empire and This Free Life, which drew more than 15 million website visits and drove measurable attitude shifts. He has since designed platforms for the University of California, Smarter Balanced, and Discovery Channel, led UX for AI-powered clinical-trial software at Faro Health, and built client experiences for wealth management at Bessemer Trust. At Change Craft, Aaron leads web strategy and digital — translating complex stakeholder needs into clear, accessible, standards-compliant experiences, most recently guiding the information architecture and CMS strategy for First 5 California's website rebuild.

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